What sense does it make to have a beautiful theme and a killer portfolio that isn’t search engine optimized? Google, Bing, and Yahoo could care less about your pretty photos and web design. They care about things like alt tags, file names, keywords, and hundreds of other really, really boring tech things. Understanding those “boring tech things” might bring you new success. Misunderstanding them could help to put you out of business.
SEO is the process of improving the volume or quality of traffic to your website from search engines like Google, Bing, Yahoo etc. via “natural” or un-paid (“organic” or “algorithmic”) search results in search engines. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and so on.
The following ten tips are those that we think are either often overlooked or common mistakes. This is not a top ten list.
One of the quickest and easiest way to optimize your page ranking is to download and install an SEO plugin, like wpSEO. With over 70 settings available to optimize your website, the plugin is easy to use and perfect for both beginners and advanced users. Test it for free for 10 days and if you like it, you will get a 20% discount. Email [email protected] your license key after purchasing and he will reimburse the 20% immediately.
This list can go on and on. As mentioned above, there are over 200 criteria, Google is using to determine your ranking including lesser-known criteria such as age of domain, duplicate content (avoided if using wpSEO), meta description and tags (dynamically optimized by wpSEO), how active the website is and many more criteria.
Last but not least, don’t try too hard! Concentrate on publishing unique, relevant and quality content. If you do that, everything else will be a cake walk. Content is King!