WhatsApp on Thursday night said that over 100 million calls are made on its app every day. The service had rolled out the calling feature, which uses the data connection in the phone,last year in March.
“Today, more than 100 million voice calls are made every day on WhatsApp — that’s over 1,100 calls a second! We’re humbled that so many people have found this feature useful, and we’re committed to making it even better in the months to come,” the company said in a statement.
Although the feature is no doubt popular, it has not managed to see the kind of usage that messaging saw on WhatsApp. Earlier there was a talk that once WhatsApp enables VoIP or in other words voice calls, it would affect the telecom network in a significant way. However, majority of people continue to use regular voice call service provided by telecom operators even though they use WhatsApp for most of their messaging needs.
One of the reasons could be the relatively poor quality of voice calls on WhatsApp. At least in the initial days after the feature reached consumers it was plagued by unreliable call quality. It also requires robust internet connection, something which is still a rarity in countries like India where WhatsApp is popular. While once it had single-minded focus on messaging, WhatsAppp in recent months has started adding more and more features to the app in a bid to take on the likes of the WeChat. A messaging app like WeChat, or even Messenger which is owned by WhatsApp-owner Facebook, nowadays is more of a platform rather than just a messaging apps. In a bid to keep up the pace with the competitors, WhatsApp has added features like file-sharing support for more formats, end-to-end encryption and desktop access.
In the coming days, the competition for WhatsApp is going to intensify more with Google entering the messaging and video calls with its Allo and Duo apps.